Blog · Film

Everyone shut up and embrace the copious amount of Avatar flooding in

Avatar poster

James Cameron took the stage at CinemaCon 2016 and announced something starkingly obvious to the world; he wouldn’t be producing just three more Avatar films, Cameron would in fact be producing four more Avatar sequels – spanning from 2018 to 2023.

Avatar 2 is arriving in December 2018, followed by Avatar 3 in 2020, then Avatar 4 in 2022, and finally Avatar 5 in 2023.

And what did this announcement lead to: snarky and funny little people telling James Cameron that he doesn’t know what he’s doing, that nobody wants four more Avatar films and that he should focus on just the one.

Anil Dash, who isn’t James Cameron but is a technology blogger, claims that Cameron’s hubris deserves the four Avatar films.

Scott Weinberg, who isn’t James Cameron but is a sarcastic horror blogger, claims that Cameron should just focus on the one and not jump the gun.

Dana Schwartz, who definitely isn’t James Cameron, attacked the original Avatar for not being original.

Dan Telfer, who describes himself as a stand-up ‘comedian’ and not James Cameron, said:

Other bandwagon riders, eager for the retweets and the likes, followed with material like this:

You get the idea right? The response to Cameron announcing four more Avatar films didn’t go as jubilantly as Fox and James Cameron may have thought. But there is one big problem here.

James Cameron

There are but few unequivocal facts in Hollywood. One such staple is: never doubt James Cameron.

People laughed at Cameron casting Mr Universe Arnold Schwarzenegger as the Terminator. Audiences worried when Cameron boarded Aliens. Media commentators mocked Cameron for building an actual cruise ship for Titanic predicting the film to crash and sink. And they never predicted the 3D $2.7 billion phenomenon that was Avatar. Yet stupid journalists find themselves doubting if a string of Avatar sequels will be successful. This is James fucking Cameron. Everything he touches is gold.

Oh, so you may have heard the stories about how Cameron is hard to work with, about how his vision is final and he bulldozes his way through a set, well, guess what? Cameron has the right to bulldoze his way through a set because he’s a money making machine and, whether we like to admit it or not, filmmaking is first and foremost about making money. At least that’s what the executives tell themselves at night.

Avatar fan poster

I shouldn’t even be defending Avatar – I did not like it at all. But guess what again? $2.7 billions worth of people liked it and watched it. Some people even suffered from Pandora withdrawal systems.

And yet, we’re getting all these online commentators, who have yet to produce two films that broke the $2 billion mark at the global box office, telling James Cameron, who has, to hold his horses, to calm down.

I guarantee than when Avatar comes out, even if it isn’t a good film, it will destroy everything in its path and make a stupendous sum of money.

And heaven forbid that it is good and spellbinds even more people than the 2009 fire starter. Because then, audiences will be clamouring for Cameron to make more Avatar films – oh wait, he is going to make more Avatar films.

Avatar

It also raises a big issue I have with the film bubble. I used to be like this but I changed, just forewarning you. There is this notion that one has the right toi judge something before it has come out. you can judge a film based on its trailers and you can defend a film based on its trailers. The studios have used a trailer to present their film, it is the face of the film and you can judge it. But when people star judging films based on the amount coming out, before they’ve even seen a frame of footage, this industry and its audience has a series problem.

People need to be smart; they need to trust Cameron. Hell, Avatar 2, 3, 4 and 5 may come out and they may be utter toss and all those previous tweets will be lauded, but the fact that Cameron has yet to miss the target, the fact that Avatar is still the highest grossing film of all time and he still has to deal with online hate and contrived jokes, simply baffles me.

Nevertheless, Avatar 2 is arriving in December 2018, followed by Avatar 3 in 2020, then Avatar 4 in 2022, and finally Avatar 5 in 2023.

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