Marvel Studios may not have a lot of problems when it comes to box office numbers and general critical success. Its marketing and poster game is another thing.
Whilst other studios try to take stills from their movie and transform it into a haunting and telling poster to paint a visceral and poignant picture of the entire feature, Marvel has an extremely annoying knack of taking headshots of all their stars and photoshopping it terribly around a huge image of the hero in costume.
In other words, all of Marvel’s posters are collages of disembodied heads in different angles.
The new Ant-Man poster is no different.
Marvel is a money making machine – we understand that – they want to show all their stars on the poster to draw the biggest audience as possible. In this case the heads included are: Michael Pena, Michael Douglas, Paul Rudd, Evangeline Lilly, Corey Stoll and Bobby Cannavale.
But take some time, and a small minute chunk of your billions of dollars, to make some good posters.
The poster does give us a good look at the Ant-Man costume but the disembodied heads is getting really boring now.
I have no doubt that Ant-Man will be serviceable and may even be a surprise Marvel hit but its poster agenda does not give me any hope at all.
The best thing about the poster is its affiliation with Guardians of the Galaxy. Marvel could easily have tagged on ‘The Avengers’ or ‘Iron Man’ but by linking Ant-Man to Guardians of the Galaxy tells me two things – Marvel are overjoyed with Guardians of the Galaxy and Ant-Man will be more humour and goofy cinema than action and drama like Iron Man and Captain America.
We’ll have to wait until July 17th 2015 to find out.
Marvel has released a new synopsis for Ant-Man: The next evolution of the Marvel Cinematic Universe brings a founding member of The Avengers to the big screen for the first time with Marvel Studios’ Ant-Man. Armed with the astonishing ability to shrink in scale but increase in strength, master thief Scott Lang (Paul Rudd, Anchorman 2) must embrace his inner-hero and help his mentor, Dr. Hank Pym (Michael Douglas, Wall Street), protect the secret behind his spectacular Ant-Man suit from a new generation of towering threats. Against seemingly insurmountable obstacles, Pym and Lang must plan and pull off a heist that will save the world.